Wednesday, November 12, 2008
No Money, No Big Bang in Penang
It's a fiasco. A tennis court has been tarred and built in the middle of the Esplanade padang but now the tournament dubbed the "Kings of Tennis" contest this week end has been put off. The court is barely a day old and now Penangites have been told that the show is off. The promoters, it seems, have not been paid for the tournament. No one is sure how much money is involved although a figure of US$2mil has been mentioned. It has also been reported that there could be a losses of over RM17.5mil from the cancellation of the event. But the fact is that the players are not current top names but more like yesterday's heroes. Unlike Klang Valley, where there is a bigger market, and the location central, the same cannot be said about Penang. From a marketing point of view, the Penang market is too small to convince sponsors with the cash, like the mobie phone operators, to support the event. The Penang state government is now going to say that it has no part in the tournament and that it was purely a private venture. Now, Penangites would be wondering what would happen to the day old tennis court, that has stuck out like a sore thumb at the Esplanade. Read Anil Netto and Mei Yen for more views.